Procreate, Illustrator, Photoshop + InDesign, 2022

TU Jewellery is a small local female-owned jewelry business.

Pictorial and Combination Mark designs were developed to launch and help establish brand identity. The client requested unique, simplistic, and universal designs and inclusive branding for affordable, versatile, timeless, and luxurious jewelry.

The designs were developed to highlight the client’s mantra of self-love, self-empowerment, positive affirmations, empower women. To help emphasize this mantra, I decided to incorporate magnolia florals as they represent female empowerment.

Take a look at the process book to see the ideations, considerations and development of the logo designs!